Citi Custom Cash vs. Citi Double Cash

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Last updated on May 9th, 2023

Two of the most popular cash back credit cards are from Citibank. The Citi Custom Cash and Citi Double Cash cards provide excellent rewards for no annual fee, but which is right for you? Let’s break down both cards’ earning structures and features to help you find your perfect cash back rewards card.

Citi Double Cash vs. Citi Custom Cash: Which is Best?

Both the Citi® Double Cash Card and Citi Custom Cash℠ Card are both popular thanks to no annual fee, generous rewards, and the full array of Citi benefits including Citi Entertainment, Merchant Offers, and more. But which Citi cash back card is right for you? Before applying for your next credit card, make sure you have the best information possible to make the right decision for your unique needs.

Here’s a quick breakdown of the main features of both cards:

Citi Custom Cash℠ Card

Citi® Double Cash Card
Cash back rewards 5% on top eligible spend category per billing cycle (up to $500) and 1% on all other purchases 2% cash back on all purchases (1% when you buy, 1% when you pay your bill)
Introductory APR offer 0% introductory APR on purchases and balance transfers for 15 months 0% introductory APR on balance transfers for 18 months
Sign-up bonus $200 cash back after spending $750 on purchases in the first 3 months of account opening N/A
Foreign transaction fee 3%
Annual fee No annual fee

Cash Back Rewards

The biggest difference between the Citi Custom Cash and Citi Double Cash is how they earn their cash back rewards.

The Citi Custom Cash card offers 5% cash back on your top eligible spend category each billing cycle, up to $500 spent per cycle. You’ll also earn 1% cash back on all other purchases. This means you can maximize your rewards by choosing a spending category that aligns with your monthly expenses, with the following eligible categories:

Dining Fitness clubs Grocery stores
Drugstores Gas stations Home improvement stores
Travel & transit (select) Live entertainment Streaming service (select)

Sure the Citi Double Cash card doesn’t have the bonus categories of the Custom Cash. Still, it does offer a consistent (and unlimited(  earning rate for all purchases. The Citi Double Cash card offers 2% cash back on all purchases – 1% when you buy and 1% when you pay your bill.

How to Redeem Cash Back

Here’s how you can redeem your ThankYou Rewards with both cards:

① Cash back Cash back applies to cash rewards as statement credits.
② Gift cards Citi rewards apply to gift cards from over 100 leading retailers and brands.
③ Shopping Cardholders can use ThankYou points to shop with Amazon, Best Buy, Expedia, PayPal, or 1-800-FLOWERS.
④ Charity Cardholders can also use their points to make donations to the American Red Cross or Smile Train.

Introductory APR Offers

Another key difference between the Citi Custom Cash and Citi Double Cash cards is their introductory APR offers. The Citi Custom Cash card has a 0% introductory APR on purchases and balance transfers for the first 15 months.

The Citi Double Cash card also has an introductory APR offer, but it’s only for balance transfers. You’ll get a 0% introductory APR for 18 months on balance transfers. After the introductory period ends, expect a variable rate based on your creditworthiness and the Prime Rate.

This lengthy balance transfer offer makes the Double Cash card a better choice if you want to transfer a balance from a high-interest credit card. But if you are planning a big purchase, Custom Cash might be the smarter option.

Other Features

Both credit cards enjoy the same Citi benefits. These benefits include:

$0 Fraud Liability Virtual Account #s FICO Score Access
Citi Quick Lock Citi ID Theft Protection Fraud Alerts

Other Citi features include the following:

Citi Merchant Offers: Citi Merchant Offers is like Amex offers or Chase offers in that it provides Citi credit card members with offers for a specific merchant and then receive a rebate in the form of cash or points when using the card for eligible purchases.
Citi Entertainment℠: Citi Entertainment℠: Cardholders gain exclusive access to tickets for thousands of popular events. This includes unique experiences and presale events for concerts, sporting events, and more.
Citi® Concierge: Citi Concierge is a free benefit that gives on-demand personal assistance to eligible cardholders. Citi customer service experts can help with travel planning, shopping, restaurant reservations and more.

The cards also enjoy Mastercard protections and perks, such as:

Zero Liability Protection Mastercard Global Services ID Theft Protection


There’s no clear winner in the battle of Citi Custom Cash vs. Citi Double Cash – it all depends on your spending habits and financial goals. Suppose you want to maximize your rewards with bonus categories and have a large purchase or balance transfer coming up. In that case, the Custom Cash card may be the best fit for you.

If you prefer a consistent earning rate on all purchases and want to transfer a balance interest-free, the Double Cash card could be the better choice. Ultimately, it’s essential to compare the features and benefits of each card to determine which one will provide the most value for your individual needs.

Related Article: Sam’s Club Mastercard Vs Costco Anywhere Visa: Read This Before Applying

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About: Cory Santos
Cory Santos

Cory is the senior credit card editor at BestCards, specializing in everything credit card-related. He’s worked extensively with credit cards and other personal finance topics, including nearly five years at BestCards. Cory’s extensive knowledge is an essential part of the BestCards experience, helping readers to live their best financial lives with up-to-date insights and comprehensive coverage of all facets of the credit card space, including market trends, rewards guides, credit advice, and comprehensive credit card reviews.

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