The success of the Apple Card continues, with 6.4 million cardholders to date. This impressive statistic represents a doubling of total accounts since last year, with women to thank, according to an analysis of Apple Card data by Cornerstone Advisors.
Apple Card Now Has Over 6.4 Million Accounts
Over 6.4 million American consumers now have an Apple Card on their iPhone – and in their wallets. That is the latest information from a survey of credit cardholders in December 2020 by research firm Cornerstone Advisors.
The current figure of Apple Cardholder is impressive enough, but even more so compared to the same report a year earlier, which showed 3.1 million cardholders. The new figure shows that Goldman Sachs (the Apple Card’s issuer) saw total accounts double in 2020, despite the economic impact of the coronavirus pandemic.
Women Lead the Apple Card Charge
The new data also shows that women are to thank for the impressive growth of Apple Card in 2020. According to the data, just 25% of cardholders were women. That figure currently stands at around 42%, indicating that 80% of new Apple Cardholders are women.
The growth of the Apple Card amongst females is particularly impressive, given initial reports after launch that accused Goldman Sachs and Apple of offering lower credit limits to women than men. While an investigation into the claims found no evidence, it would be understandable for such claims to cast a long, dark shadow on the card – that has not happened.
Other findings of note from the Cornerstone Advisors 2021 Apple Card survey:
- Approximately half of Apple Cardholders also have a credit card from Amazon or PayPal. Amazon has two co-branded credit cards through Chase, plus a store card through Synchrony. PayPal also offers co-branded credit cards through Synchrony, the PayPal Cashback Mastercard and the PayPal Extras Mastercard.
- Eight percent of Apple Cardholders are baby boomers as of 2021, up from just 3% in 2020.
- Over 70% of Apple Cardholders are in their 20s and 30s.
About the Apple Card
The Apple Card is a unique cash back credit card that works within the Apple Wallet and iPhone ecosystem. The card, launched by Apple and Goldman Sachs in 2019, requires an iPhone to apply and offers up to 3% cash back on purchases – and 2% back wherever Apple Pay is accepted. The Apple Card features no annual fees, no hidden fees, and provides a detailed breakdown of your spending directly on your iPhone.
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