JetBlue announced plans to start offering transatlantic services over a year ago. Now, those plans are beginning to become clearer with the acquisition of slots at London’s Heathrow Airport. Here is what is known about JetBlue’s plans to introduce flights to London, and when they might begin.
JetBlue Acquires Slots at LHR
JetBlue Airways has acquired an unknown number of slots at London’s Heathrow Airport (LHR). The purchase of these lucrative spots opens the door for the low-cost carrier to begin transatlantic services as early as 2021. While the exact routes to the United Kingdom are unknown, both New York (JFK) and Boston (Logan) are likely targets.
JetBlue first announced plans for transatlantic routes in April 2019. The carrier’s addition to the competitive North America – Europe marketplace will provide a low-cost alternative for travelers weary of expensive intercontinental flights.
“Lowering Fares and Stimulating Traffic”
JetBlue’s President and COO, Joanna Geraghty, believes the new London routes will boost travelers on both sides of the pond. “Given a chance to compete, she said in April of last year, “JetBlue can have a tremendous effect on lowering fares and stimulating traffic.”
A report in Airways Magazine claims the 2021 start date for flights is due in part to the COVID-19 pandemic, as well as the late arrival of new aircraft required for the long haul routes.
JetBlue is one of the most popular airlines in the United States, operating over 1,000 daily routes to over 100 destinations in the U.S., Mexico, the Caribbean, and Latin America. More than 35 million passengers fly with JetBlue every year, making it the sixth-largest carrier in the United States. The airline also has several co-branded airline credit cards issued through Barclays. These cards offer in-flight discounts, free baggage, and more. In addition, cardholders can get even more benefits through the TrueBlue frequent flyer program.
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