Last updated on September 6th, 2023
Instacart has everything a shopper could ever want. The Instacart platform allows US and Canadian shoppers to order groceries, pet supplies, alcohol, beauty products, prescriptions, and just about anything else you can imagine, right from the comfort of their couch, bed, or wherever they find themselves. Now Chase and Instacart are expanding to a new, limited-edition market sector – fragrance, with the launch of Cashé, a scent inspired by the savviest of consumers, Instacart members (and credit cardholders).
Instacart Bottles Up the Essence of Earnings with Limited-Edition Fragrance, Cashé
The Instacart Mastercard® turned plenty of heads when it first launched. The no annual fee credit card from Chase and grocery delivery app Instacart earns an impressive 5% cash back on the Instacart app and Instacart.com purchases, plus a free year of Instacart+ and a $100 Instacart credit automatically upon approval. Cardholders enjoy far more benefits than just Instacart savings, however. They also earn 5% back on travel purchased through the Chase Travel Center, 2% back at restaurants, gas stations, and select streaming services, and 1% on all other purchases.
The Instacart Mastercard provides everyday luxury for members, so much so that the brand created a new fragrance, Cashé, to smell as good as cash back feels.
How Can You Snag a Bottle of Cashé?
At its core, Instacart created Cashé, The Smell of Cash Back, to evoke the essence of the brilliant choices Instacart cardmembers make daily. The scent and look of Cashé are as striking as its premise, with both delighting the senses. The lasting scent of Cashé evokes feelings of everyday luxury and a carefree lifestyle, immersing the wearer in a mix of everything from juicy lemon to rosemary tunisia — subtle reminders of the grocery store.
The Cashé bottle is crafted to reflect a classic perfume’s elegant style and grace. The top features a gold-cut cap crowned with the Instacart carrot, and the shining emerald-weighted glass base maintains a squared and sharp outline, exuding timeless luxury.
So, how can you snag an exclusive bottle of Cashé? Getting a bottle of Cashé won’t be easy, as only 1,000 bottles were made. Still, whether you’re an Instacart cardmember or just aspire to smell like one – to claim their bottle (at no cost) will GAIN the privilege of smelling like the smartest person in the produce aisle. Be the first to get the drop on June 6th at 9:01 am EST.
Behind-the-Scenes with the Latest Campaign
“Cashé, The Smell of Cash Back is a bold new campaign that reinforces all the ways we’re helping people save money shopping with Instacart,” said Laura Jones, Chief Marketing Officer at Instacart. “Instacart cardmembers are unique, savvy life-hackers who are getting cash back for doing what they love – like buying their weekly groceries or mimosas for brunch, filling up with gas for a family road trip, or dining out with friends. With the launch of Cashé, we’re building an unexpected way for consumers to engage with our brand.”
Instacart’s in-house Creative Studio created the Cashé campaign and invites people to reimagine the idea of everyday luxury. The looks portray a colorful and bold-yet-timeless aesthetic within a familiar scene – the grocery store. From frosted elegance in the freezer aisle to enchanting couture beneath the produce misters, each scene brings to life the opportunistic, everyday moments the Instacart Credit Card unlocks, including 5% cash back on Instacart purchases, among other exclusive benefits when you shop.
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