Credit One Bank is introducing a new “spokesdeity” for its Platinum Rewards Visa. The new marketing campaign focuses on Cashios, an ancient deity with infinite wisdom on cash back rewards. Here are the details of Credit One Bank’s new Cashios marketing campaign:
Credit One Introduces Cashios to Highlight Cash Back Value
Credit One has a new marketing campaign that centers on an ancient god known as Cashios. The new “Life Ever Rewarded” campaign highlights the benefits of the bank’s premier credit card offering, the Credit One Platinum Rewards Visa. That card provides 5% back on the first $5,000 each year for purchases in eligible categories and 1% back on all other purchases. Eligible 5% categories include gas, groceries, and utility bills (mobile phones, cable, internet, etc.).
Announcing the new campaign, Cashios has decreed, “In return for Credit One Bank’s finest credit card, I shall grace their commercials with my presence and spread their name to the farthest reaches of this realm.”
Please note: while BestCards has been unable to reach Cashios to verify this quote, Credit One Bank insists it is accurate.
Expect More Spokesdeities to Arrive in the Future
According to a press release from the bank, expect a new Credit One spokesdeity as products and rewards are unveiled. The marketing campaign will run on national media, including television, streaming platforms, and social media.
“Credit card advertising is cluttered with celebrity appearances and tired messages aimed only at the top-spending elite,” said John Coombe, SVP of marketing at Credit One Bank. “What we believe is simple: great products, rewards, and credit options should be accessible when you need them. We’re dramatically expanding our product portfolio and delivering new rewards to customers across the credit spectrum. Simple and attainable reward tiers are what consumers will enjoy from Credit One Bank.”
About Credit One Bank
Credit One Bank is one of the fastest-growing credit card issuers in the United States. Driven by data, Credit One Bank offers a spectrum of products for people in all stages of their financial life, including credit cards through the Visa, Mastercard, and American Express payment networks. Credit One is the official credit card partner of NASCAR, the Las Vegas Raiders, and the Vegas Golden Knights.
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