Blue Apron has reached an agreement with Aspiration to launch the first-of-its-kind meal kit credit card. The new Blue Apron Aspiration Zero Card, set to launch in 2022, will offer rewards on qualifying Blue Apron purchases while helping to combat climate change at the same time.
Blue Apron to Launch First-Ever Meal Kit Credit Card
Aspiration, the leading platform for banking with a conscience, has agreed to launch the co-branded Blue Apron Aspiration Zero Card with meal kit company Blue Apron. The new co-branded credit card will offer its cardholders rewards to help fight the climate crisis while earning rewards on qualifying purchases made at BlueApron.com and on the Blue Apron mobile app, as well as extend benefits currently available to all Aspiration Zero Card customers.
Customers using the Blue Apron Aspiration Zero Card will be able to offset a part of their carbon footprint – just as with the Aspiration Debit Card and Aspiration Zero Credit Card. With every qualifying purchase made on a Blue Apron Aspiration Zero Card, Aspiration will plant a tree and let users plant an additional tree by rounding up purchases to the nearest dollar.
Card Set to Launch in 2022
While no launch date for the new Blue Apron credit card is set, 2022 is anticipated. This 2022 date coincides with Blue Apron’s tenth anniversary in business.
“As we kick off our tenth anniversary in 2022, we want to recognize our best and most loyal customers—some who have been with us since we shipped our first box,” said Dani Simpson, Blue Apron’s Chief Marketing Officer, in a press release announcing the new card. “Customers who use the Blue Apron Aspiration Zero Card on qualified purchases will receive cash back benefits along with an opportunity to help make a difference in the world around them.”
“This first-of-its-kind partnership in the meal-kit industry showcases the alignment of the Aspiration and Blue Apron visions,” said Andrei Cherny, Aspiration’s Chief Executive Officer. “We couldn’t be happier to partner with Blue Apron around not only rewarding their customers financially but also helping those customers have a positive and effortless impact on the environment.”
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