Alliance Data Systems has signed a new multi-year agreement with the National Football League (NFL). The new NFL Extra Points Credit Card will reward fans for their purchases and deliver enhanced benefits through a branded NFL team card of their choice. Under the terms of the deal, the NFL and its 32 affiliated Club Shops will also have access to Alliance Data’s broad suite of digital financing solutions.
Alliance Data to Acquire NFL Credit Card Portfolio
Alliance Data has also signed a definitive agreement to acquire Barclays’s existing NFL Extra Points Credit Card portfolio. In the coming months, more details are expected for existing cardmembers regarding a seamless transition to the new card program. In the meantime, cardmembers can continue to use their cards to make purchases, earn points and redeem rewards.
The current NFL Extra Points Credit Card, from Barclays, is the result of a long-standing, multi-year partnership. The card offers the following NFL-centric perks to cardmembers:
- 2X points on NFL and team purchases
- 1X points on all other purchases
- $20 off every $100 spent at NFLShop.com
- 0% introductory APR for six months on NFL ticket purchases
“Providing a Seamless Transition”
“We’ve paired up with the NFL to reward fans for supporting the teams they love most through our new co-brand NFL Extra Points Credit Card offering,” said Val Greer, EVP, and chief commercial officer, Alliance Data. “We look forward to providing a seamless transition to existing cardmembers and are thrilled to partner with the NFL to design a compelling value proposition that will appeal to its millions of fans.”
The NFL will benefit from Alliance Data’s robust data and analytics expertise to drive cardmember acquisition, engagement, and sales. Cardmembers will also benefit from Alliance Data’s frictionless and mobile capabilities that make it easy to apply for and use their new card in the channel of their choice.
“From tickets to gear, we are proud to reward fans for their fandom – from purchases to payment versatility, to exclusive experiences,” said Andy Kauffman, senior vice president of marketing strategy and sciences, NFL, in a press release. “Alliance Data has a full suite of services, and we look forward to offering the NFL Extra Points Credit Card to give fans the benefits they want while proudly showcasing their favorite teams.”
About Alliance Data
Alliance Data is a leading provider of tech-forward payment and lending solutions, serving customers and consumer-based industries in North America. Based on Columbus, Ohio, Alliance Data completed the spinoff of its LoyaltyOne segment, which included the Canadian AIR MILES® Reward Program and Netherlands-based BrandLoyalty. The company is now known as Loyalty Ventures Inc.
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