Walmart has been dipping its toes into the water for a showdown with Amazon for some time. First, the retail giant launched Vudu, its proprietary streaming service, followed by free two-day shipping. Now it’s going a step further. The company is launching a new membership service, Walmart+, and a new credit card to match. Here’s what you need to know about the new service and the rumored accompanying credit card.
What Is Walmart+?
Walmart+ is the latest venture by the American retail corporation. The program, set to launch later this month, is Walmart’s answer to Amazon Prime. Prime, the popular subscription service from Amazon, offers free two-day shipping, same-day delivery on groceries, and early access to product deals, as well as video and music streaming services.
Though Amazon has a significant edge time-wise, the Arkansas-based conglomerate is confident it can match up to its Seattle-based rival. The major selling point for Walmart+ is its price point – just $98 per year versus Prime’s $119 annual cost.
At launch, the new service will offer the following perks for members:
- Unlimited same-day delivery of groceries and goods
- Reserved delivery slots
- Express two-hour delivery slot access
- Fuel discounts at co-branded gas stations
- Prescription discounts at in-store pharmacies
- Scan & Go fast checkout
Walmart+ Credit Card
The Walmart+ Credit Card will be the company’s answer to Chase’s Amazon Prime Visa Signature. The card, likely issued through Capital One, will probably offer additional rewards for members who have a Walmart+ subscription.
Capital One already issues a Walmart credit card, the Capital One® Walmart Rewards™ Card. Whether the new card replaces the existing Rewards Card – or acts as a premium version – remains to be seen. Also up in the air is how the new service will apply to other Walmart card products, like the prepaid Bluebird® by American Express.
About the Company
Walmart is a leading American multinational corporation that operates a chain of supermarkets, department stores, and grocery stores. It is the largest company in the United States in terms of revenue. The company’s portfolio also includes Sam’s Club, MoneyCard, Vudu, Seiyu in Japan, and Asda in the United Kingdom. Overall, it operates over 11,000 stores worldwide.
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