New Study Names Most Trusted Credit Card Companies

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Last updated on March 8th, 2023

According to a recent consumer study by Investor’s Business Daily (IBD), Discover is the most-trusted credit card company in the United States. Discover can celebrate a clean sweep of all six trust categories, beating out competition from American Express, Chase, Capital One, and more. Here are all the findings of the study.

IBD’s 25 Most Trusted Financial Companies

The 25 Most Trusted Financial Companies is a study by Investor’s Business Daily and TechnoMetrica Market Intelligence. The report surveyed thousands of consumers to provide honest feedback on their trust in various American companies.

Credit card issuers are a central focal point in the survey, with lenders judged on six trust categories:

  • Privacy
  • Quality
  • Ethics
  • Price
  • Customer Service
  • Customer Treatment

Discover Tops the List

As noted, Discover came out on top in the study. The issuer won all the trust categories, beating out competition from American Express and Chase, who finished second and third, respectively. Discover was most dominant when it came to pricing and fees, with a score of 84.8 out of 100. The next closest competitor in that category, Capital One, managed 66.4. American Express finished third at 64.4. Overall, Discover earned a trust rating of 91.6 from those surveyed, with Amex receiving a score of 86.2, and Chase a score of 78.4. 

Here is the official data for the top three most trustworthy card issuers:

most trusted credit card company in the us
Image courtesy of Investor's Business Daily

Other card issuers making the list include Citibank, Bank of America, and Wells Fargo. Capital One came fourth overall, followed by Bank of America (fifth), Citibank (sixth), and Wells Fargo (seventh).

Fair Prices Are a Big Consumer Concern

Investor’s Business Daily attributes Discover’s success in the survey to their uncomplicated fee structure. The study notes that “consumers want a credit card issuer that has a simple fee structure and isn’t going to charge them every time they make a mistake.” This finding is backed up by study respondents:

"I rated them highly due to their cash-back rewards program, and if I lose my card, they ship me another card that arrives the next day. Their incentives program and their customer service are what separates them from the other credit card companies."
Matthew Coatney
Discover Cardholder

About Investor’s Business Daily

Investor’s Business Daily (also known as IBD) is a Los Angeles-based newspaper and website that provides extensive coverage of the stock market and international markets, business, finance, and commerce. IBD is also known for its “IBD 50,” a weekly stock market benchmark that it releases every Monday.

Related Article: Credit Card Customer Service Is Critical to Attracting Customers Says New Study

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About: Cory Santos
Cory Santos

Cory is the senior credit card editor at BestCards, specializing in everything credit card-related. He’s worked extensively with credit cards and other personal finance topics, including nearly five years at BestCards. Cory’s extensive knowledge is an essential part of the BestCards experience, helping readers to live their best financial lives with up-to-date insights and comprehensive coverage of all facets of the credit card space, including market trends, rewards guides, credit advice, and comprehensive credit card reviews.

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