A Kuwaiti bank is issuing a new rewards credit card designed especially for women. The Rose Gold Mastercard launch isn’t the only credit card designed to empower women, however. The U.S.-based startup, Sequin, follows the same concept with its Sequin Card. Here is what you need to know about the launch of the two card products.
Gulf Bank Launching Rewards Card for Kuwaiti Women
Gulf Bank, a leading Kuwaiti bank, is teaming with Mastercard to launch a credit card designed with women in mind. The new card, the Rose Gold Credit Card, allows women to earn rewards through the Gulf Bank Gulf Points loyalty program. Gulf Points enable shoppers to earn valuable points for free airline travel, hotel accommodations at over 300,000 global properties, and exclusive seasonal travel packages.
Enabling Women to Pursue Their Passions
Nadia Ghissassi, Mastercard’s Country Manager for Qatar, Kuwait, Iraq, and Oman, hailed the launch of the new credit card and the opportunities it presents:
“We are delighted to collaborate with Gulf Bank on the launch of the Rose Gold credit card. Including women by design and enabling them to pursue their passions is at the core of what we do at Mastercard. With this new credit card, women in Kuwait can enjoy premium lifestyle benefits, all with the comfort of quick, safe, and secure contactless payments.”
Gulf Bank’s Head of Marketing, Najla Al-Essa, also praised the new Rose Gold Credit Card:
“We are proud to be debuting a product designed to empower and reward women when spending at their favorite locations. The Mastercard’s Rose Gold Credit Cardholders will have access to exclusive benefits that they can enjoy in the county and across the region. Whether their interests lie in fashion, fitness, dining, or traveling, consumers can now enjoy the highest rewarding credit card for women in Kuwait.”
Sequin Card Is a Credit Card Designed to Empower Women in the U.S.
The launch of the new Rose Gold Card echoes a similar project in the United States. The Sequin card is the product of a fintech startup seeking to provide a “credit card that puts women in charge.”
The company’s credit card, the Sequin Card, is the vision of a former Visa employee, Vrinda Gupta. Gupta created Sequin to help empower females in the credit card space.
The Sequin Card, set to launch in 2021, aims to help women become “credit visible.” According to a 2010 Federal Reserve report, married women were twice as likely as married men to have authorized user accounts make up the bulk of their credit history. Sequin is hoping to reverse this trend and help its customers build positive credit histories on their own.
Those interested in the Sequin Card can sign up for its waitlist.
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