IHG Rewards Devaluing Points?

Advertiser Disclosure

Last updated on April 27th, 2021

IHG is devaluing points in its IHG Rewards program – that’s the story from industry experts. How badly is IHG lowering points values, and does the program still offer value for money? Find out more here:

IHG “Variable Point Pricing” Resulting In Point Devaluations

Many loyalty programs feature a fixed pricing format. This pricing strategy allows members to plan their travel and calculate the value of redeeming miles or points before booking. Unfortunately, the system does not allow for price variations based on demand and market rates.

IHG Rewards (the InterContinental Hotels Group’s loyalty program) unveiled “Variable Point Pricing” in January of 2020. This process provides higher IHG Rewards points value based on lower demand at specific properties, but it makes calculating point valuations more challenging.

According to multiple reports from IHG Rewards members, the Variable Point Pricing is now leading to a significant devaluation of points. Because of the COVID-19 pandemic, booking nights at properties now carries significantly more costs – and that is being reflected in points valuations.

William Charles, a rewards industry expert, is seeing evidence of IHG Rewards points being “worth less than 0.4¢ of the list price,” with other frequent travelers noting similar discrepancies elsewhere. Some European hotels, for example, have a 100% markup. Charles also notes that this was a concern he anticipated at some point during the pandemic and that more devaluations with other programs are likely to follow.

Value Still There to Be Found

Despite the devaluations of points, the IHG Rewards Variable Point Pricing is still offering significant value for money in many instances. There appears to be a solid mix of overpriced properties with hidden bargains. The key, however, is to do your homework before booking to ensure you get the best value.

About IHG Rewards

IHG Rewards is the loyalty program of the IHG Hotels & Resorts portfolio of properties. There are over 5,600 properties within the program, including prominent names like Holiday Inn, Crown Plaza Hotels, Kimpton, and more.

IHG currently offers a co-branded hotel rewards credit card through Chase, the IHG® Rewards Club Traveler Credit Card. The Traveler Card earns with IHG stays and 2X points at grocery stores, gas stations, and restaurants.

Related Article: The Ultimate Guide to Hotel Credit Cards

Featured photo by Shopify / Burst

Editorial Disclosure – The opinions expressed on BestCards.com's reviews, articles, and all other content on or relating to the website are solely those of the content’s author(s). These opinions do not reflect those of any card issuer or financial institution, and editorial content on our site has not been reviewed or approved by these entities unless noted otherwise. Further, BestCards.com lists credit card offers that are frequently updated with information believed to be accurate to the best of our team's knowledge. However, please review the information provided directly by the credit card issuer or related financial institution for full details.

About: Cory Santos
Cory Santos

Cory is the senior credit card editor at BestCards, specializing in everything credit card-related. He’s worked extensively with credit cards and other personal finance topics, including nearly five years at BestCards. Cory’s extensive knowledge is an essential part of the BestCards experience, helping readers to live their best financial lives with up-to-date insights and comprehensive coverage of all facets of the credit card space, including market trends, rewards guides, credit advice, and comprehensive credit card reviews.

Advertiser Disclosure

BestCards is an independent, Florida-based credit card comparison platform. Many of the card offers that appear on this site are from companies from which BestCards receives compensation. This compensation may impact how and where products appear on this site (including, for example, the order in which they appear). BestCards does not include all card companies or all card offers available in the marketplace.