Hyatt is changing how customers can book travel through the World of Hyatt rewards program. The hospitality giant announced a new technology agreement between affiliates of Hyatt and Sabre Corporation, a leading provider of software and technology that powers the global travel industry, including dynamic pricing.
What is Sabre?
Under the new agreement, Sabre’s SynXis Central Reservation System will become the main Central Reservation System (CRS) for Hyatt hotels beginning in 2024. The Sabre booking platform provides guests with a seamless and efficient experience, including a faster search and booking process.
The Sabre Global Distribution System is a travel reservation system used by travel agents and companies to search, price, book, and ticket travel services provided by airlines, hotels, car rental companies, rail providers, and tour operators. Sabre (short for “Semi-automated Business Research Environment”) was initially designed through a partnership between American Airlines and IBM in the 1960s.
What Do the Changes Mean?
According to a Hyatt press release, the new partnership seeks to simplify the hotel booking system, providing best-in-class modularity and flexibility, increased automation, organizational growth empowered by innovation, and the ability to drive deeper collaboration across commercial teams.
But what does this change really mean for travelers who prefer to stay with the Hyatt brands or hold a World of Hyatt credit card? Essentially, it means your points might reduce in value, as dynamic pricing is mostly beneficial for the chain and not the guest. Dynamic pricing algorithms automatically change based on market conditions, like the day of the week, holidays, seasons, and even local traditions.
Still, the switch to Sabre will provide World of Hyatt members with some new perks, including:
- Flexible Calendar: Guests searching for availability will have a more intuitive and efficient calendar view, including key dates when special promotions are available and when World of Hyatt members can redeem their points for the highest value.
- Enhanced Rooms/Views: Hotels can quickly synchronize reservation modifications, enabling guests and colleagues to access newly available rooms in real time. Hotels will also be able to share dynamic packages, allowing guests to customize aspects of their stay individually.
- Efficient Booking: The platform is designed to simplify the booking process by unlocking the best rates for guests through advanced purchase rates and streamlining the processing for hotel colleagues.
“Empowering the Hospitality Industry”
“All of our business decisions are driven by our purpose – we care for people so they can be their best – and that begins with empathy and listening,” said Eben Hewitt, chief information officer of Hyatt. “As part of our transformative growth journey, we heard directly from owners and franchise management companies that we had an opportunity to create a more efficient and streamlined Central Reservation System, and after a very thorough evaluation, we decided that Sabre would be the perfect provider for Hyatt’s global portfolio to make the search and booking process even better for guests.”
“I am thrilled to announce that Sabre’s reservation system has been selected by Hyatt to advance its technology strategy, enhance its reservation capabilities, and improve its guests’ experience,” said Scott Wilson, president of Sabre Hospitality Solutions. “At Sabre, we are committed to enabling our customers to achieve their goals by delivering the technology that forms the foundation of their operations and future innovation. This collaboration represents our dedication to empowering the hospitality industry and elevating the guest experience.”
“Our collaboration with Sabre will also simplify operations for on- and off-property colleagues that will result in enhanced experiences for our guests, World of Hyatt members, and customers,” added Jessica White, senior vice president of global property & guest services. “Adopting Sabre as our new Central Reservation System will increase the distribution breadth and reach of our brands and personalized direct booking experiences across our global portfolio.”
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