Charitable donations via rewards points have seen a sharp increase since the beginning of the coronavirus pandemic last year. Now, Citi is giving eligible ThankYou Rewards cardmembers a new way to donate. Citi cardholders can now donate ThankYou points to Susan G. Komen, the world’s leading breast cancer charity.
Citi Introduces New ThankYou Points Charitable Partner
Over the last couple of years, there has been a marked increase in consumers looking to donate to causes near and dear to them. According to Giving Tuesday, in the first half of 2020, there was a 12.6% increase in new donors compared to 2019 – a trend multiplied by Citi cardmembers who tripled their contributions to ThankYou charitable partners between 2019 and 2020. Now, as we head into the biggest giving season of the year, Citi is proud to announce a new charitable ThankYou Points partner: Susan G. Komen.
Citi Partners with Susan G. Komen
Susan G. Komen, the world’s leading breast cancer organization, Susan G. Komen has invested more than $3 billion to save lives from breast cancer through breakthrough research, advocacy, and vital patient care services since its founding almost 40 years ago.
Now Citi is looking to help supercharge donations to the Komen Foundation thanks to a new ThankYou points promotion. Effective immediately, eligible Citi cardmembers can easily donate to Susan G. Komen by visiting ThankYou.com and redeeming their points as a charitable contribution. This new promotion provides another channel for ThankYou cardmembers to make a difference with their points, alongside Citi’s other charity partners, including UNICEF, American Red Cross, World Central Kitchen, Smile Train, and No Kid Hungry.
Citi, a leading global bank, has approximately 200 million customer accounts and does business in more than 160 countries and jurisdictions. Citibank is the fourth largest bank in the United States by total assets – and the third-largest issuer of credit cards. Over 131 million Citi credit cards are currently in circulation, including proprietary, co-branded, and private label credit cards with Macy’s, Best Buy, American Airlines, Costco, and Expedia.
About Susan G. Komen
Susan G. Komen, formerly The Susan G. Komen Breast Cancer Foundation, and often referred to as simply Komen, is the largest and best-funded breast cancer organization in the United States. The foundation was formed in 1982 and, to date, has invested more than $2.9 billion in groundbreaking research, community health outreach, advocacy, and programs in more than 60 countries.
Related Article: 6 Breast Cancer Cards that Donate to the Cause