Last updated on July 15th, 2020
Capital One JamFest is coming! It’s officially March, and American college basketball fans are getting into a frenzy over March Madness. This is one of the biggest sporting events of the year in the U.S. As such, many companies are organizing public events to add to the festivities.
Capital One is participating in a very big way with its JamFest music festival. This year’s event plans to be very popular, even with people who aren’t big college basketball fans. That’s because Taylor Swift will be headlining this year’s JamFest.
The event is free, but because of demand and limited space, attendees need to register in advance. Capital One cardholders can book their tickets before the general public. However, they only have one day before the masses storm in. If you’re a music fan and have a Capital One account, today is the day to take advantage of this free concert.
What Is JamFest?
Capital One JamFest is a one-day event that concludes the weekend-long March Madness Music Festival. This year the festival runs from Friday, April 3rd to Sunday, April 5th.
The 2020 festival is happening in Atlanta, Georgia at the Centennial Olympic Park. This venue is a holdover from when the “Big Peach” hosted the summer Olympic games back in 1996.
The park is centrally located in downtown Atlanta and attendees can reach the venue via public transportation. In fact, it’s recommended that you do that if you plan to attend, as traffic promises to be intense (to say the least).
The three-day festival is free to attend. However, the April 5th JamFest requires advanced registration. Besides Taylor Swift, Sunday’s event will also bring Halsey and Tayla Parx to the stage. As such, the City of Atlanta is expecting a huge turnout. To avoid total pandemonium on April 5th, the city is requiring that all attendees register in advance.
Currently, there is only a published schedule of events for Sunday’s Capital One JamFest. Friday and Saturday’s schedules aren’t available yet. However, the weekend is supposed to include a variety of musical acts, vendors, and food.
Who Can Attend JamFest?
March Madness Music Festival is supposed to be a mostly family-friendly event, so kids are welcome. Just make sure to leave your pets at home.
Friday and Saturday’s programming don’t require you to pre-register. However, you should get there before the gates open. This is a first come, first served event.
As mentioned before, Sunday’s lineup does require you to register in advance. You can only acquire tickets through the official site. The music festival’s organizers are explicitly warning the public against buying tickets from third-party sources.
That said, if you really want to see Taylor Swift on April 5th, you’re going to need to reserve your space now. Don’t count on scalpers or ticket brokers on the day of the event.
Additionally, Sunday’s Capital One JamFest is only open to people 16 years of age or older. So while the little ones are welcome to rock out the rest of the weekend, you should probably find a sitter for them on Sunday.
Capital One cardholders Get Early Access
Capital One JamFest tickets are officially available to the public starting tomorrow, March 5th, 2020. And tickets will be available until they’re gone.
However, Capital One is offering its cardholders advanced access to tickets starting today, March 4th, at 10:00 AM (Eastern Time). There is a separate registration area for cardholders on the ticketing site.
Cardholders will need to enter the last six digits of their Capital One credit card number in order to move on to the next step. 1iota, which is hosting the ticketing site, won’t charge cardholders, though. And it’s a secure website.
All guests are limited to two tickets per order. This prevents brokers from grabbing all the tickets for this free concert and then selling them back for a profit.
Advanced ticketing for Capital One cardholders ends today at 11:59 PM. General ticketing begins tomorrow, March 5th, at 10:00 AM (ET).
If you own a Capital One credit card and love great live music, don’t let this opportunity slip you by. If you don’t own a Capital One credit card, this is just one of the many perks that this financial institution offers its members. You can learn more about Capital One’s many benefits by checking out some of our reviews.