Recently, Meijer announced it would become one of the newest Citi Retail Services partners and relaunch its cobranded card. This Midwestern superstore chain isn’t the first to partner with Citi, as it joins other retailers like BestBuy and Macy’s. Current cardholders will transition over to the new cards, while first-time applicants will gain access to new signup deals.
Why the Switch to Citi Retail Services Cards?
Based on the agreement laid out between these companies, Meijer will now use Citi Retail Service cards exclusively. Prior to this, Meijer cosponsored a card with Comenity Bank: the Meijer® Mastercard®. While the card offered great deals at Meijer’s gas stations and discounts for spending, this new partnership aims to provide even more customer value eventually.
When asked about the move, Meijer CEO and President Rick Keyes said, “We believe this new relationship with Citi Retail Services will extend benefits to our customers while also providing them yet another way to shop our stores.”
The company currently runs upwards of 245 supercenters throughout the Midwest, and Citi Retail Services hopes to bolster this success. The head of the department, Craig Vallorano added, “This retail industry pioneer is a tremendous addition to Citi Retail Services’ family of iconic brands, and we look forward to bringing innovative offerings to their customers for years to come.”
New and Future Meijer Credit Card Customers
When the partnership became official on Feb. 24, qualified customers with an active Meijer credit card account were ported over to Citibank. Now, these cardholders can set up new accounts on CitiCards.Citi.com to access their information. New credit cards should have arrived in the mail by the end of February.
While under Comenity Bank, the Meijer credit card from Mastercard offered flat-rate rewards and 10 cents off each gallon pumped at Meijer’s gas stations. Since this card was moved instead of entirely replaced, Citibank plans to stick with these features and the Mastercard network.
This means new cardholders will still receive a $10 signup bonus, plus $10 each time they spend $750. However, all APRs and fees under the new issuer experienced increases. Beyond that, Meijer customers will have to wait and see what new rewards and card offers (if any) Citibank puts forth.