Capital One and Williams-Sonoma are joining forces for a new portfolio of co-branded and private-label credit cards. The new partnership, which was finalized earlier this month, will see the debut of new rewards credit cards across Williams-Sonoma’s brands by the end of 2021. Here are all the details of the new Williams-Sonoma and Capital One credit card partnership:
Williams-Sonoma and Capital One to Offer new Credit Cards
Williams-Sonoma is a leading home furnishings company with several successful brands, including Williams Sonoma, Pottery Barn, Pottery Barn Teen, Pottery Barn Kids, West Elm, and Mark & Graham. The company currently offers credit cards through a partnership with Comenity Bank, featuring the Williams Sonoma Visa® credit card.
That credit card – and several proprietary store cards – will shift to Capital One later this year. Capital One and Williams-Sonoma have entered into a program agreement to launch new co-brand and private-label credit cards.
The new partnership also sees Capital One agreeing to a purchase and sale agreement for the existing Williams-Sonoma credit card portfolio from Comenity Bank. While details of the transition from Comenity to Capital One are unknown, existing Williams-Sonoma credit cardholders can expect more information regarding the transition to the new card program.
“Providing Customers with Best-in-Class Digital Innovation”
“Williams-Sonoma, Inc. and Capital One share a commitment to providing our customers with best-in-class digital innovation to enhance the customer experience,” said Laura Alber, President and CEO of Williams-Sonoma, Inc., in a statement accompanying the news of the partnership. “Our partnership with Capital One will allow us to also provide enhanced rewards to our cardmembers, enabling them to earn and redeem across our family of brands.”
“With its iconic collection of premium home furnishings, décor brands, and digital-first approach, Williams-Sonoma, Inc. is an ideal partner for Capital One,” added Buck Stinson, Senior Vice President, Head of U.S. Card Partnerships at Capital One. “In addition to strategic alignment, Williams-Sonoma, Inc. and Capital One share a mutual commitment to sustainability that will be reflected in meaningful ways in the refreshed credit card and loyalty program.”
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