Visa Invests Capital in Deserve

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Last updated on March 8th, 2023

Deserve continues to grow, thanks to new investment from Visa. The payment giant joins a growing list of blue-chip investors seeking to fund the credit-card-as-a-service and fintech company. Here are all the details of Visa’s investment in Deserve.

Visa Invests Capital in Deserve

Visa is injecting fresh capital into Deserve, a leading fintech, and credit-card-as-a-service company. Visa’s increased investment into Deserve follows on the heels of the payment giant fast-tracking Deserve via its Fintech Fast Track program, which supports digital payment innovation by making it simple to collaborate with Visa and launch new fintech products.

Deserve is one of the first credit-card-as-a-service software platforms to leverage Visa’s instant issuance with uncompromising security and provide a seamless digital experience. Deserve has reimagined the credit card application process with a mobile-first approach, allowing consumers to apply, activate and provision their card in digital wallets within minutes.

Deserve issues a variety of impressive credit cards using the Mastercard payment network. These card offerings include:

“Continuing to Drive the Adoption of Crypto-Powered Card Programs”

Visa’s investment means the company, the world’s largest payment network, joins other prominent investors, including Mission Holdings, Mastercard, Ally Ventures, Goldman Sachs Asset Management, and Sallie Mae.

“This investment validates the industry’s embrace of a digital-first, embedded approach driven by APIs and SDKs,” said Kalpesh Kapadia, Deserve co-founder and CEO. “We’re transforming credit cards into software that lives on mobile devices, not in wallets.

“Visa’s Crypto team collaborated with BlockFi and Deserve to launch a crypto rewards credit card that would appeal to crypto enthusiasts and introduce crypto to the masses,” said AJ Shanley, Vice President of Crypto at Visa, in a press release. “The BlockFi Bitcoin rewards credit card has been an immediate success. We are excited about our partnership and new investment in Deserve and are looking forward to continuing to drive the adoption of crypto-powered card programs together.”

Related Article: Mastercard Offers Banks Crypto Integration w/ Bakkt

Featured image by AhmadArdity /PixaBay

About: Cory
Cory Santos

Cory is's "Jack of all trades" and resident credit expert, covering all facets of the credit card space. Cory holds academic degrees in both the U.S. and U.K. In addition to credit cards, Cory finds that jogging, cats, and memes are essential parts of a balanced day.

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