The Star Alliance will become the first major airline alliance to issue its own co-branded credit card. The news comes as the alliance celebrates its 25th anniversary. Here is what we know so far about the Star Alliance credit card:
Star Alliance to Launch Credit Card Later This Year
The Star Alliance will launch a co-branded credit card later this year. The credit card news came as Star Alliance celebrates its 25th anniversary this month, following an agreement between United Airlines, Scandinavian Airlines, Thai Airways, Air Canada, and Lufthansa on May 14, 1997.
While an airline credit card is nothing new, an airline credit card co-branded with an airline alliance is. None of the “big three” alliances (Star Alliance, SkyTeam, and Oneworld) offer a streamlined credit card that allows cardholders to earn miles and points applicable across all brands. Star Alliance member Lufthansa does offer a co-branded card through Miles & More, its codeshare brand, but this is an outlier – and not the norm.
Very few details are known regarding the upcoming credit card. However, here is what we do know:
- The card will launch in an unspecified “regional market.”
- The card will be convertible into a Star Alliance member carrier frequent flyer program of the cardholder’s choice
“Exciting, Industry-First Offers”
“We reflect on the successes of Star Alliance in uniting the leading global airlines, with an eye firmly focused on a future where the customer continues to be at the heart of our work and our global network,” said Jeffrey Goh, CEO of Star Alliance, about the news.
“I am very excited for the innovations led by Star Alliance and our member carriers as we aim to be the most digitally advanced airline alliance offering seamless travel experiences with a unique loyalty proposition.
“This year, we look forward to further developments in seamless connectivity – such as new digital and mobile innovations – and exciting industry-first offers that loyal customers of our member carriers will welcome.
“We have defined the way the Earth connects for years, and now more than ever, is the time to enable technology to provide seamless journeys and delight the loyal customers of our member carriers.
“I am happy that ‘Together. Better. Connected.’ – our new tagline – reflects that earnestly and is also future-facing. It will motivate us to do better.”
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