Meijer, a leading Midwestern grocery chain, is making changes to its MPerks customer loyalty program. The changes are expected to finish rolling out across all states by February.
Changes Coming to Meijer MPerks
Meijer’s Mperks Rewards Program is a customer loyalty program that provides exclusive discounts on eligible purchases at Meijer stores. The program makes it easy for members to earn discounts on their purchases – rewards that grow even larger with a Meijer Mastercard® credit card.
Now Meijer is making changes to its MPerks loyalty program. The changes, starting tomorrow, will begin in select Meijer locations before rolling out across all stores in February. The most significant change to the Meijer MPerks program is an extension in the validity of reward points. Previously, MPerks reward points expired after 45 days. However, with the new changes, points will expire after 90 days – doubling their lifespan.
Another change to the MPerks program relates to points valuations. Members now earn 10 points for every $1 spent, with 1,000 points equal to $1 off. Finally, all prescriptions will earn points in the MPerks program. Previously, members needed to fill at least five prescriptions before earning points.
“Meijer is committed to providing value and convenience for our customers, and the changes we’ve made to mPerks expand on both by offering more personalized savings, along with more opportunities to earn points,” said Derek Steele, Meijer vice president of customer strategy, in a press release. “We want to ensure we’re continuing to provide personalized value while also making the experience fun and engaging.”
One of the major benefits of the Mperks Rewards Program is that members can track their rewards points and offers online. The program’s website allows members to view their current rewards balance, track their progress towards earning rewards, and view available offers. Members can also add digital coupons to their accounts and redeem them during checkout.
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