Last updated on April 7th, 2023
Klarna, one of the world’s largest Buy Now, Pay Later (BNPL) service providers, is introducing its Pay Now option to its suite of U.S. payment products. The Swedish firm is also planning on launching a U.S.-version of its popular Klarna Card in the near future.
Klarna Launches Pay Now Feature in the United States
While Swedish-based Klarna is best known for its Pay in 4 services in the United States, the BNPL firm offers a wide range of payment and shopping services globally. Klarna’s addition of Pay Now to its U.S. payment and shopping options will now be consistent with those offered across Klarna’s global brands.
Klarna Rolling Out Klarna Card in U.S.
The company will also roll out its Klarna Card in the United States, adding an extra layer of convenience to consumers who want to use BNPL service in-store – and not just online.
According to Klarna, the Klarna Card is “a tangible extension of the Klarna app experience, offering consumers the same control, convenience, and flexibility when making purchases using a physical card as they do using Klarna’s services at a retailers’ checkout or in the Klarna app.” The card already enjoys considerable popularity in Europe, with the company hoping for an equally impressive launch stateside.
“Sustainable, Interest-Free Services”
“With the introduction of Pay Now, Klarna now offers U.S. consumers the choice to pay immediately and in full, alongside our sustainable interest-free services. By launching Pay Now and introducing the Klarna Card in the U.S., we are continually developing our services to meet consumers’ changing needs,” said Sebastian Siemiatkowski, Klarna’s co-founder and CEO, in a press release announcing the product launch.
Klarna is a Sweden-based BNPL firm that lets consumers buy now and pay later to get what they love today. Klarna’s offerings to consumers and retailers include payments, social shopping, and personal finances. Over 250,000 retail partners, including H&M, IKEA, Expedia Group, Samsung, ASOS, Peloton, Abercrombie & Fitch, and more.
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