The coronavirus pandemic is reshaping how Americans shop. Now, Citi is seeking to rewards cardholders who plan to shop online this holiday season with a special 5% cash back bonus. Here’s what you need to know about Citi’s limited-time-only holiday cash back bonus offer.
Citi Cash Back Holiday Shopping Offer Details
Citibank research indicates that 40% of U.S. consumers plan to do their holiday shopping online this year due to the COVID-19 pandemic. That impressive figure jumps to 49% for consumers between the ages of 18 and 24. Knowing that holiday finances are always stretched, Citi is now rewarding U.S.-branded personal and small business credit cardholders with a unique, limited-time, cash back bonus.
Eligible U.S.-branded Citi credit card accounts have the chance to earn 5% cash back on up to $500 in online spending from November 24th-30th. All Citi cardholders need to do to take advantage of the new offer is:
- Visit citi.com/giving between November 16th-30th and enroll;
- Make online purchases between November 24th-30th to earn the credit.
The 5% cash back bonus applies towards a statement credit on the eligible Citi personal or business credit card account.
“Online Sales Expected to Set New Records”
The Citi cash back bonus is excellent news for U.S. consumers already feeling the financial pinch due to the coronavirus pandemic’s economic impact. While signs of economic recovery are appearing, many Americans are looking for ways to offset holiday shopping costs.
“There’s no question that this year’s holiday season will be different than in years past,” said Mary Hines, Citi’s U.S. Consumer Chief Marketing Officer. “And with online holiday sales expected to set new records, it’s important for us to give back to our customers with this 5% offer on online spend and provide value when and where it matters most.”
Other Citi Research Findings
- The value of gifts: Two-thirds of respondents (66%) agree that giving gifts is more important this year than in years past. Of these, 46% say it’s more important because it can help bring joy to themselves and/or others during a challenging year.
- New traditions: Because of the pandemic, consumers are adopting new holiday traditions, with 23% saying that they’ll be leaving surprise holiday gifts on doorsteps and 22% engaging in video chat gift openings.
- Seeing the upside: 80% of respondents see the bright side during this time and are happy to do without a holiday stressor this season. Most often cited on the not-missed list are holiday crowds (46%), cleaning for guests (34%), preparing large meals (34%), and unpleasant relatives (27%).
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