Former Amazon Exec to Lead SoFi Credit Card Business

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Last updated on November 9th, 2023

After announcing plans to launch a SoFi credit card, the growing fintech company has found a leader for this new project. Maria Renz will leave her position as Amazon’s global customer experience VP to oversee the startup’s credit card, banking, and brokerage services. 

Who is Maria Renz?

Since 1999, Renz has worked her way up through Amazon’s ranks, which likely put her on SoFi’s radarThroughout her 20 years there, she has held several high-ranking positions. At one point, she even spent time as a technical advisor to Jeff Bezos, assisting the founder and CEO with meetings and decision making. She was also CEO of Quidsi, an Amazon subsidiary that eventually closed due to low profits in 2017.  

Most recently, she held the position of vice president of Global Operations Customer Experience. As a top executive for the tech giant, she helped launch several important initiatives, such as the famed free shipping policy and Subscribe & Save 

Related article: Biometric Scanner from Amazon Could Scan Palms for Payment 

She even had a hand in expanding the Prime two-day shipping policy to include one-day, overnight and same-day shipping. Renz also helped introduce new product categories to the company, including in the grocery and beauty categories.  

What Renz Will Bring to the SoFi Credit Card

Social Finance, Inc. is an online lender that aims to help its customers achieve financial independence. With this in mind, the company offers a wide range of financial products, including student, personal, and home loans.  

With Renz now coming on board, SoFi can begin to build out several other services. These include brokerage, credit card, and banking initiatives. She will become the enterprise vice president and unit leader for Money, Invest, & Credit Card according to the company’s website.  

As for what to expect from the new SoFi credit card, many predict it will join the ranks of student credit cards currently available. This is due to the company’s current forays into student loans and largely millennial customer base. The credit offer is predicted to complement the SoFi debit card, which recently got a Mastercard facelift with plenty of new added perks.  

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