American Express and Resy have announced a new promotion designed to get Americans to dine at independent restaurants throughout March. Resy’s new Every Resy Counts promotion hopes to donate $500,000 to charity, with every millionth reservation resulting in free meals for select Resy and Amex diners.
Resy and American Express Launch Every Resy Counts
Amex and Resy have a new promotion, dubbed Every Resy Counts. The new program is a reservation drive to encourage millions of consumers nationwide to dine at independent restaurants through March. The effort is part of Resy’s broader Let’s Grab a Table marketing campaign, which focuses on bringing attention and support to independent restaurants throughout the country.
The first million completed reservations made on Resy will unlock a $500,000 charitable donation to Southern Smoke, a crisis relief organization supporting the food and beverage industry. Each subsequent million reservation milestone reached in March will result in Amex and Resy surprising select, lucky diners and covering the costs of meals at select restaurants across the United States.
“Connecting Amazing Restaurants with Passionate Diners”
“As we approach the two-year mark of the pandemic, restauranteurs continue to need community support to help make up for lost revenues,” said Elizabeth Rutledge, Chief Marketing Officer, American Express, in a press release. “By rallying together, we hope to inspire consumers to grab a table at independent restaurants throughout March and beyond, to help them continue to get back on their feet.”
“What restaurants need is diners to dine and seats to be filled,” added Alex Lee, Vice President and General Manager of Resy and the American Express Global Dining Network. “We have always been committed to connecting amazing restaurants and passionate diners, and now we’re putting our full muscle and combined resources behind the campaign to support the restaurant community.”
Complimentary Toolkit for Small Businesses
Resy and American Express have created a complementary toolkit for independent restaurants designed to help rally their customers. This toolkit includes digital assets like content, social media posts, signage, and more. The complimentary Amex independent restaurant toolkit can be found here.
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