American Express and the Barclays Center in Brooklyn, New York, have teamed up for a new checkout-free shopping experience in the arena’s main concourse. The new American Express Shop features both concessions and team and even merchandise to help fans avoid long lines using their Amex card.
Amex Opens American Express Shop at Barclays Center
The coronavirus pandemic has placed a premium on the ability of consumers to use contactless payments. This increasing demand for a streamlined payment procedure has led to the growth in popularity of mobile wallet apps, such as Apple Wallet or Google Pay, and the increased rollout of contactless payment technology in credit and debit cards.
American Express and the Brooklyn Nets are taking this trend to the next level, with the new American Express Shop launch in the Barclays Center. The new shop, located in the arena’s main concourse, on the Atlantic Avenue side of the arena near the American Express entrance, offers a “frictionless shopping experience” for Amex cardholders.
American Express cardholders gain entry to the shop via their Amex card. After tapping their Amex card on the panel on the turnstiles, customers have a wide selection of products to choose from, including snacks and drinks, team merchandise, and more. Sensors within the store identify the weight of each item selected off the shelf, and the purchase prices are automatically charged to the Amex card once the guest leaves the store.
A Tech-Forward Space Just In Time for the NBA Playoffs
Speaking at the launch of the new American Express Store, Michael Wandell, BSE Global’s (the arena’s parent company) Chief commercial officer, hailed the latest addition to the arena. “As a tech-forward company, we couldn’t be more excited to bring this transformative space to life for American Express Cardmembers just in time for the NBA Playoffs,” he said in a statement.
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