Leading hospitality group Accor is introducing a new credit card for members of the Accor Live Limitless (ALL) loyalty program. The group is partnering with Visa for the venture, though the specifics of the new credit cards are still unknown.
What We Know So Far
While information about the Accor Card is sparse, it will be a Visa credit card. Visa, however, does not issue credit cards itself. Accor also announced plans to collaborate with financial institutions throughout Europe, the Middle East, Asia, and the Americas.
What we currently know is that ALL Cardholders will earn points on everyday purchases, with additional points and rewards via Accor hotel stays.
Sebastien Bazin, Chairman and CEO of the Accor Group, expressed his excitement in a press release earlier today. “Partnering with Visa will be a huge boost to Accor as we embark on the shared journey to develop an innovative co-branded payment card,” he said. “This new initiative will provide unmatched benefits to our members and reinforce the success of our ALL loyalty program by increasing our member base, driving additional engagement, and giving each member incentives to stay with us more frequently and easily.”
Accor Live Limitless
The new Accor credit card follows closely on the heels of the launch of the new Accor Live Limitless program. Accor Live Limitless is the latest incarnation of the Accor loyalty program. Formerly, the program was Le Club Accorhotels. The new program aims to provide more expansive rewards and loyalty experiences, with enhanced partnerships and more significant perks for members.
An Enhanced Focus on the U.S. Marketplace
Many in North America often overlook the Accor loyalty program due to the brand’s focus on international markets. The ALL program and launch of a Visa card may shift this mindset and increase attention in the U.S. marketplace. The U.S. marketplace currently features dozens of co-branded hotel cards. How the new Accor credit card will fit into this already crowded marketplace will be interesting to see.
Accor is a French hospitality chain that operates in over 100 countries across the globe. The group includes over 35 different hotel brands, among them Swissotel, Sofitel, Ibis, Novotel, Fairmont Hotels and Resorts, and more.
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