Create Music Group (CMG) is seeking to change the way musicians receive royalties. Its Create Carbon Mastercard is a unique payment platform where artists can spend their royalties as soon as they earn them. Here’s everything you need to know about this innovative product:
Create Carbon Card – a Game Changer for Musicians?
A music industry firm is seeking to revolutionize how artists receive royalties. The Create Carbon Mastercard will provide artists instant access to their royalties, a slick, black titanium card, and access to bespoke banking accounts that provide musicians access to credit-building opportunities and loans.
While currently in a beta stage, CMG’s Carbon Card will also provide rewards when shopping, though the exact nature of those reward categories is unknown.
“Get Artists to Think Like Entrepreneurs”
Jonathan Strauss, CMG’s chief executive officer, says the new card will help independent artists receive a more nuanced view of the revenue streams:
“It’s very hard for any artist to get a loan because they end up working on 1099s. For independent artists, almost anything you do involves you being able to act instantaneously. If you want to invest in any type of marketing campaign, you can’t wait two months. When you look at the typical lifecycle of a track, when it starts to peak and gain momentum, you have to be able to use that revenue right away. That’s the reason you see artists switch from distribution companies to record labels. They get a trend going on a platform, and streams go up, but they don’t have access to the revenue coming from that.”
COO Alexandre Williams believes the card will help musicians become more self-reliant:
“We’re trying to get our artists to think like entrepreneurs and build their brand, to have a system where they can reinvest in themselves. We built the program with being able to show daily royalties as a long-term experiment to see how indie artists are affected when they can see that every day. One of the biggest things we found was the output they’d done was so much higher than when they’d never seen their royalties framed that way, and we think the card will have similar results. We are moving into this new age where we want people to think more about how to continue their output and make sure they’re putting out the most efficiently.”
Create Music Group (CMG) is music distributor for leading names like Tekashi 6ix9ine, Future, and Funkmaster Flex. Based in Los Angeles, California, the company primarily specializes in music distribution, rights management, and music publishing.
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